Brand Extension
The practice of using an established brand name to introduce new products or services.
8 topics found for
“brand familiarity”
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
Familiarity Bias
A cognitive bias where people prefer familiar things over unfamiliar ones, even if the unfamiliar options are objectively better.
Mere Exposure Effect
A psychological phenomenon where people develop a preference for things simply because they are familiar with them.
Exposure Effect
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.
External Consistency
The degree to which a product's elements are consistent with external standards or other products.
Recognition Heuristic
A cognitive shortcut that relies on the recognition of one option over another to make a decision, often used when individuals have limited information.
Cross-Platform Consistency
Ensuring that user experiences are consistent across different platforms, such as web, mobile, and desktop.