Branded House
A brand architecture strategy where all products share a common brand name and identity.
77 topics found for
“brand experience”
Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
Brand Image
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.
Brand Touchpoint
Any interaction or communication between a brand and its audience.
Brand Assets
The visual, auditory, and other sensory elements that represent a brand, such as logos, colors, and jingles.
CEM
Customer Experience Management (CEM) is the process of managing and improving the interactions and experiences customers have with a brand across all touchpoints.
Environmental Branding
The use of physical space to convey brand identity and values through design elements like signage, architecture, and interior design.
Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.