Brand Image
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.
16 topics found for
“brand equity leverage”
Brand Recall
The ability of consumers to remember a brand when prompted by a product category.
Brand Loyalty
The tendency of consumers to continuously purchase the same brand's products over time.
Co-Branding
A marketing strategy where two brands collaborate to create a product or service that leverages the strengths of both.
Brand Recognition
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
Brand Touchpoint
Any interaction or communication between a brand and its audience.
Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.