Branded House
A brand architecture strategy where all products share a common brand name and identity.
16 topics found for
“brand equity leverage”
Brand Extension
The practice of using an established brand name to introduce new products or services.
Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Brand Attributes
The characteristics and qualities that define a brand and distinguish it from competitors.
Brand Management
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.
Brand Equity
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.
Brand Strategy
A long-term plan for the development and management of a brand to achieve specific goals.