Branded House
A brand architecture strategy where all products share a common brand name and identity.
24 topics found for
“brand equity”
Brand Architecture
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Brand Extension
The practice of using an established brand name to introduce new products or services.
Brand Attributes
The characteristics and qualities that define a brand and distinguish it from competitors.
Brand Management
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.
Brand Equity
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.