Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.
83 topics found for
“brand engagement”
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Brand Archetypes
The use of universal character types and personalities to define and communicate a brand's identity.
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.
Brand Voice
The distinct personality and style of a brand as expressed through its communication channels.
Brand Assets
The visual, auditory, and other sensory elements that represent a brand, such as logos, colors, and jingles.
Brand Management
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.