Brand Initialism
An abbreviation formed from the initial letters of a brand's name, used as a logo or branding element.
36 topics found for
“brand elements”
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Brand Attributes
The characteristics and qualities that define a brand and distinguish it from competitors.
Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.
Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
Brand Signature
A unique element or feature that consistently represents a brand, such as a specific font, color, or sound.
Brand Mark
A symbol, logo, or trademark used to identify a brand.
Brand Identity
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.