Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
18 topics found for
“brand distinctiveness”
Trademark
A symbol, word, or words legally registered or established by use as representing a company or product.
Brand Recognition
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
Product Differentiation
The process of distinguishing a product from its competitors through unique features, benefits, or branding to attract and retain customers.
Competitive Differentiator
A unique attribute, feature, or capability of a product, service, or brand that sets it apart from competitors in the market.
UBP
Unique Buying Proposition (UBP) is a statement that highlights the unique benefits and value a product or service offers to customers.
UX
User Experience (UX) refers to the overall experience of a person using a product, system, or service, encompassing all aspects of the end-user's interaction.
Disguised Ads
A dark pattern where advertisements are disguised as other types of content or navigation to trick users into clicking on them.
Commodification of Design
The process where design services and outputs become standardized and interchangeable, often leading to competition based primarily on price rather than quality or creativity.