B2C
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
70 topics found for
“brand development”
Effort Justification
A cognitive bias where people attribute greater value to outcomes that required significant effort to achieve.
Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
Confirming Subscription
A dark pattern where users are tricked into confirming a subscription through misleading language or design.
Omnichannel
A seamless and integrated customer experience across multiple channels, such as online, mobile, and in-store.
Niche Market
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.