Exposure Effect
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.
70 topics found for
“brand development”
Halo Effect
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.
User Centric Mindset
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities.
Storytelling
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
DAM
Digital Asset Management (DAM) is a system that stores, organizes, and manages digital assets, such as images, videos, and documents.
B2C
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
Invariance
A key aspect of Gestalt psychology in which simple geometrical objects are recognized independent of rotation, translation, and scale.
External Consistency
The degree to which a product's elements are consistent with external standards or other products.
Horn Effect
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.