Mere Exposure Effect
A psychological phenomenon where people develop a preference for things simply because they are familiar with them.
70 topics found for
“brand development”
POUR
Perceivable, Operable, Understandable, and Robust (POUR) are the four main principles of web accessibility.
Marketing Canon
A set of fundamental principles and guidelines that inform and shape marketing practices.
Design Principles
Fundamental guidelines that inform and shape the design process, ensuring consistency, usability, and effectiveness in product creation.
Semiotic Theory
The study of signs and symbols and their use or interpretation.
Community Building
The process of creating or enhancing a community among individuals with common interests, goals, or values.
B2B2C
Business-to-Business-to-Consumer (B2B2C), a business model where businesses sell products or services to other businesses that then sell them to consumers.
4 P’S Marketing Mix
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.