Brand Identity
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
70 topics found for
“brand development”
Brand Voice
The distinct personality and style of a brand as expressed through its communication channels.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
Wordmark
A distinct text-only typographic treatment of a brand name used as a logo.
Co-Branding
A marketing strategy where two brands collaborate to create a product or service that leverages the strengths of both.
Brand Standards
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
Brand Image
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.
Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
Trademark
A symbol, word, or words legally registered or established by use as representing a company or product.