Brand Architecture
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
70 topics found for
“brand development”
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Brand Strategy
A long-term plan for the development and management of a brand to achieve specific goals.
Brand Management
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.
Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
Brand Mark
A symbol, logo, or trademark used to identify a brand.
Brand Guidelines
A set of rules and standards that define how a brand should be represented across all media and platforms.