Endorsed Brand
A brand that is supported by a stronger brand, typically a parent brand, which lends its credibility.
9 topics found for
“brand credibility”
Brand Extension
The practice of using an established brand name to introduce new products or services.
RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
Messenger Effect
The phenomenon where the credibility of the source of information influences how the message is received and acted upon.
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
Marketing Canon
A set of fundamental principles and guidelines that inform and shape marketing practices.
External Consistency
The degree to which a product's elements are consistent with external standards or other products.
Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
SEO
Search Engine Optimization (SEO) is the process of improving a website's visibility and ranking in organic search engine results.