Visual Identity
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
49 topics found for
“brand consistency”
Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
Brand Standards
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
Brand Signature
A unique element or feature that consistently represents a brand, such as a specific font, color, or sound.
Brand Gap
The difference between a brand's desired perception and the actual perception held by consumers.
Brand Management
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.
Brand Assets
The visual, auditory, and other sensory elements that represent a brand, such as logos, colors, and jingles.
Brand Strategy
A long-term plan for the development and management of a brand to achieve specific goals.
Wordmark
A distinct text-only typographic treatment of a brand name used as a logo.