Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
49 topics found for
“brand consistency”
On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.
Off-Brand
Actions, messages, or visuals that do not align with the established brand identity and values.
Branded House
A brand architecture strategy where all products share a common brand name and identity.
Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Brand Guidelines
A set of rules and standards that define how a brand should be represented across all media and platforms.
Brand Voice
The distinct personality and style of a brand as expressed through its communication channels.
Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.