Brand Equity
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.
21 topics found for
“brand awareness”
Brand Recall
The ability of consumers to remember a brand when prompted by a product category.
Brand Discovery
The process by which consumers become aware of and learn about a brand.
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
Brand Recognition
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.
Mindshare
The level of awareness or popularity a product or brand has among consumers.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
ATL
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.