Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
9 topics found for
“brand authenticity”
Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.
Brand Values
The core principles and beliefs that guide a brand's actions and decisions.
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
Brand Promise
The commitment a brand makes to its customers about the quality and experience they can expect.
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
Pratfall effect
A psychological phenomenon where individuals are perceived as more likable if they make a mistake, provided they are generally competent.
Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.