Brand Attributes
The characteristics and qualities that define a brand and distinguish it from competitors.
9 topics found for
“brand attributes”
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Brand Recognition
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
Competitive Differentiator
A unique attribute, feature, or capability of a product, service, or brand that sets it apart from competitors in the market.
Last Touch
The final interaction a customer has with a brand before making a purchase.
Effort Justification
A cognitive bias where people attribute greater value to outcomes that required significant effort to achieve.
Horn Effect
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
ROI
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.