Brand Audit
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals.
8 topics found for
“brand assessment”
Brand Recall
The ability of consumers to remember a brand when prompted by a product category.
Design Maturity
The level of sophistication and integration of design practices within an organization's processes and culture.
KYC
Know Your Customer (KYC) is a process used by businesses to verify the identity of their clients and assess potential risks of illegal intentions for the business relationship.
Barriers to Entry
Obstacles that make it difficult for new competitors to enter an industry, such as high capital requirements, strong brand loyalty, or regulatory hurdles.
ROI
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments.
Last Touch
The final interaction a customer has with a brand before making a purchase.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.