Branded House
A brand architecture strategy where all products share a common brand name and identity.
8 topics found for
“brand architecture”
Brand Architecture
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
Endorsed Brand
A brand that is supported by a stronger brand, typically a parent brand, which lends its credibility.
House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.
Environmental Branding
The use of physical space to convey brand identity and values through design elements like signage, architecture, and interior design.
Design Principles
Fundamental guidelines that inform and shape the design process, ensuring consistency, usability, and effectiveness in product creation.