Theming
The process of applying a consistent style, motif, or brand identity across a piece of work, design, or user experience to create coherence and enhance the overall aesthetic.
39 topics found for
“brand alignment”
Positioning Statement
A brief description of how a product, service, or brand meets the needs of its target audience and stands out from competitors.
Newsjacking
The practice of leveraging current events or news stories to promote one's brand or product.
White Label
A product or service produced by one company that other companies rebrand to make it appear as if they had made it.
Feature Parity
The condition in which two or more versions of a product or system offer the same features and functionalities, ensuring consistency and uniformity across different platforms or updates.
Design Principles
Fundamental guidelines that inform and shape the design process, ensuring consistency, usability, and effectiveness in product creation.
Mood-Congruent Memory Bias
The tendency for individuals to recall information that is consistent with their current mood.
Marketing Canon
A set of fundamental principles and guidelines that inform and shape marketing practices.
Persona
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.