Brand Architecture
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
39 topics found for
“brand alignment”
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.
Brand Gap
The difference between a brand's desired perception and the actual perception held by consumers.
Off-Brand
Actions, messages, or visuals that do not align with the established brand identity and values.
Brand Strategy
A long-term plan for the development and management of a brand to achieve specific goals.
Brand Management
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.
Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.