Phygital
A blend of physical and digital experiences to create a cohesive user experience.
A blend of physical and digital experiences to create a cohesive user experience.
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
The use of physical space to convey brand identity and values through design elements like signage, architecture, and interior design.
A dark pattern where advertisements are disguised as other types of content or navigation to trick users into clicking on them.
A hybrid Agile project management framework that combines elements of Scrum and Kanban to improve flexibility and workflow management.