Anti-Pattern
A common solution to a recurring problem that is ineffective and counterproductive, often resulting in negative consequences. Important for recognizing and avoiding poor design practices and improving overall design quality.
A common solution to a recurring problem that is ineffective and counterproductive, often resulting in negative consequences. Important for recognizing and avoiding poor design practices and improving overall design quality.
The practice of comparing performance metrics to industry bests or best practices from other companies. Essential for identifying performance gaps and opportunities for improvement.
A dark pattern where users are unknowingly signed up for a recurring subscription. Awareness of this tactic is important to ensure transparent subscription services and prevent deceptive charges.
A dark pattern where the design focuses the user's attention on one thing to distract them from another. Designers should avoid this deceptive tactic and ensure user attention is not unfairly diverted.
A dark pattern where users are shown a preview of content that is then gated behind a paywall or sign-up. It's crucial to avoid this misleading practice and be transparent about access requirements.
A dark pattern where options that benefit the service provider are pre-selected for the user. Designers should avoid default selections and ensure users make active choices that are in their best interest.
A dark pattern where additional costs are only revealed at the last step of the checkout process. It's essential to avoid this tactic and promote transparent pricing to build user trust.
A dark pattern where the cancellation process is intentionally complicated to discourage users from canceling. Designers must avoid complicating cancellations and respect user decisions with a straightforward process.
A dark pattern where repetitive notifications or prompts are used to wear down user resistance. Recognizing the annoyance of this tactic is important to maintain respectful user interactions and avoid interruptions.
Design strategies aimed at preventing user errors before they occur. Crucial for enhancing usability and ensuring a smooth user experience.
UI patterns that excessively demand user attention, often interrupting the user experience. Important for identifying and avoiding practices that can frustrate or annoy users.
A principle stating that as investment in a single area increases, the rate of return on that investment eventually decreases. Important for understanding and optimizing resource allocation in product design and development.
A pop-up dialog that appears when a user attempts to leave a page or application, which can be used to prevent loss of progress or data, or to confirm user intent. While it can be used ethically to prevent data loss or confirm actions, designers must avoid using it to deceive, delay, block, or interfere with the user's intent, thus ensuring it does not become a dark pattern.
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats. Essential for informing product strategy, differentiating offerings, and gaining a competitive advantage in the market.