Backfire Effect
A cognitive bias where individuals strengthen their beliefs when presented with evidence that contradicts them.
8 topics found for
“belief reinforcement”
Availability Cascade
A self-reinforcing process in which a collective belief gains more plausibility through its increasing repetition in public discourse.
Confirmation Bias
The tendency to search for, interpret, and remember information in a way that confirms one's preexisting beliefs or hypotheses.
Consistency Bias
The tendency to recall past behavior in a way that aligns with current beliefs and attitudes.
Illusory Truth Effect
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.
Brand Values
The core principles and beliefs that guide a brand's actions and decisions.
Selective Exposure
The tendency for individuals to favor information that aligns with their existing beliefs and to avoid information that contradicts them.
Creative Confidence
The belief in one's ability to create change through creativity, often leading to more innovative and effective problem-solving.