Consistency Bias
The tendency to recall past behavior in a way that aligns with current beliefs and attitudes.
6 topics found for
“belief alignment”
Brand Values
The core principles and beliefs that guide a brand's actions and decisions.
Selective Exposure
The tendency for individuals to favor information that aligns with their existing beliefs and to avoid information that contradicts them.
Moral Suasion
The act of persuading individuals or organizations to act in a certain way based on moral arguments or appeals.
Theory of Reasoned Action
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.
Chivas Regal Effect
The phenomenon where higher-priced products are perceived to be of higher quality, regardless of the actual quality.