Incentive Theory
A theory of motivation that explains behavior as driven by a desire for rewards or incentives.
A theory of motivation that explains behavior as driven by a desire for rewards or incentives.
Quantitative data that provides broad, numerical insights but often lacks the contextual depth that thick data provides.
The change in opinions or behavior that occurs when individuals conform to the information provided by others.
A strategy where engaging, preferred activities are used to motivate users to complete less engaging, necessary tasks.
Common reading patterns users follow when scanning web content, such as the F-pattern, where users read across the top and then scan down the left side.
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations.
The study of social relationships, structures, and processes.
The tendency to perceive a greater quantity as a better value, regardless of the actual utility.
A moment of significant change in a process or system, where the direction of growth, performance, or trend shifts markedly.