Behavioral Product Management
Managing product development with a focus on understanding and influencing user behavior through behavioral science principles.
Managing product development with a focus on understanding and influencing user behavior through behavioral science principles.
Behavioral Science (BeSci) is the study of human behavior through systematic analysis and investigation.
A model that explains behavior change through the interaction of three elements: motivation, ability, and triggers.
A behavior change method that encourages the adoption of small, easy-to-do habits that can lead to larger, sustainable behavior changes.
The discrepancy between what people intend to do and what they actually do.
A psychological phenomenon where people do something primarily because others are doing it.
Newly developing patterns or shifts in technology, behavior, or design that have the potential to influence future practices and strategies.
The study of how psychological influences affect financial behaviors and decision-making.
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.