Implementation Intentions
A self-regulation strategy in the form of "if-then" plans that can lead to better goal attainment and behavior change.
A self-regulation strategy in the form of "if-then" plans that can lead to better goal attainment and behavior change.
A research method where participants record their activities, experiences, and thoughts over a period of time, providing insights into their behaviors and needs.
The phenomenon where people follow the direction of another person's gaze, influencing their attention and behavior.
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
Easy, Attractive, Social, and Timely (EAST) is a behavioral insights framework used to influence behavior.
A cognitive bias where people wrongly believe they have direct insight into the origins of their mental states, while treating others' introspections as unreliable.
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.
Common reading patterns users follow when scanning web content, such as the F-pattern, where users read across the top and then scan down the left side.
The process of tracking and managing potential customers from initial contact through to sale.