Behavioral Product Management
Managing product development with a focus on understanding and influencing user behavior through behavioral science principles.
172 topics found for
“behavioral product strategy”
Behavioral Insights
Practical applications of behavioral science to understand and influence human behavior in various contexts.
Captive Product Pricing
A pricing strategy where a core product is sold at a low price, but complementary products are sold at higher prices.
Behavioral Theory
The study of the principles that govern human behavior, including how people respond to stimuli and learn from their environment.
MVP
Minimum Viable Product (MVP) is a version of a product with just enough features to be usable by early customers who can then provide feedback for future product development.
BeSci
Behavioral Science (BeSci) is the study of human behavior through systematic analysis and investigation.
MINDSPACE
Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, and Ego (MINDSPACE) is a framework used to understand and influence behavior.
Product-Led Growth
A business strategy where the product itself is the primary driver of customer acquisition, retention, and expansion, often through user experience and engagement.
Product Marketing Manager
A professional responsible for promoting a product and driving its adoption in the market, through strategies like market research, positioning, and communication.