BeSci
Behavioral Science (BeSci) is the study of human behavior through systematic analysis and investigation.
Behavioral Science (BeSci) is the study of human behavior through systematic analysis and investigation.
Designing products that leverage behavioral science to influence user behavior in positive ways.
Common reading patterns users follow when scanning web content, such as the F-pattern, where users read across the top and then scan down the left side.
A common pattern of eye movement where users scan web content in an "F" shape, focusing on the top and left side of the page.
Newly developing patterns or shifts in technology, behavior, or design that have the potential to influence future practices and strategies.
A cognitive bias where people are less likely to spend large denominations of money compared to an equivalent amount in smaller denominations.
A cognitive bias where people see patterns in random data.
A cognitive bias where people disproportionately prefer smaller, immediate rewards over larger, later rewards.
The tendency for people's perception to be affected by their recurring thoughts at the time.