Gamification
The application of game-design elements and principles in non-game contexts to engage and motivate people to achieve their goals.
The application of game-design elements and principles in non-game contexts to engage and motivate people to achieve their goals.
The belief in one's ability to succeed in specific situations or accomplish a task, influencing motivation and behavior.
The tendency to avoid information that one perceives as potentially negative or anxiety-inducing.
A cognitive bias where people attribute greater value to outcomes that required significant effort to achieve.
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
Jobs-To-Be-Done (JTBD) is a framework that focuses on understanding the tasks users are trying to accomplish with a product, emphasizing their goals and motivations over product features.
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.
The underlying goal or motivation behind a user's search query, crucial for understanding and optimizing content to meet user needs and improve SEO.
A psychological state where individuals feel as though the success and well-being of a project or task is their personal responsibility, akin to having an "owner's mentality.".