Premack Principle
A strategy where engaging, preferred activities are used to motivate users to complete less engaging, necessary tasks.
63 topics found for
“behavioral motivation”
Licensing Effect
A cognitive bias where people allow themselves to indulge after doing something positive, believing they have earned it.
Self-Determination Theory
A theory of motivation that emphasizes the importance of autonomy, competence, and relatedness in fostering intrinsic motivation and psychological well-being.
Continuous Reinforcement
A schedule of reinforcement where a desired behavior is reinforced every time it occurs, promoting quick learning and behavior maintenance.
Homo Economicus
A theoretical concept in economics that portrays humans as rational and self-interested agents who aim to maximize their utility.
Captology
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
Regulatory Focus Theory
A theory that describes how individuals pursue goals using either a promotion focus (seeking gains) or a prevention focus (avoiding losses).
Maslow’s Hierarchy of Needs
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.
Thick Data
Qualitative data that provides insights into the context and human aspects behind quantitative data.