Behavioral Product Design
Designing products that leverage behavioral science to influence user behavior in positive ways.
Designing products that leverage behavioral science to influence user behavior in positive ways.
A framework that combines multiple theories to explain and predict behavior, focusing on intention, knowledge, skills, environmental constraints, and habits.
The application of behavioral science principles to improve the design and usability of digital products, focusing on user behavior and interactions.
Modifications or additions to a system that encourage specific user behaviors.
The drive to perform an activity for its inherent satisfaction rather than for some separable consequence.
A theory of motivation that explains behavior as driven by a desire for rewards or incentives.
Small rewards or incentives given to users to encourage specific behaviors or actions.
A theory that explains how individuals determine the causes of behavior and events, including the distinction between internal and external attributions.
A cognitive phenomenon where people are more likely to pursue goals or change behavior following a temporal landmark (e.g., new year, birthday).