Fogg Behavior Model
A model that explains behavior change through the interaction of three elements: motivation, ability, and triggers.
A model that explains behavior change through the interaction of three elements: motivation, ability, and triggers.
Managing product development with a focus on understanding and influencing user behavior through behavioral science principles.
The drive to perform an activity due to external rewards or pressures rather than for the inherent enjoyment of the activity itself.
A framework for understanding what drives individuals to act, involving theories such as Maslow's hierarchy of needs.
Capability, Opportunity, Motivation (COM...) is a framework for understanding Behavior (àB).
A motivational theory suggesting that individuals are motivated to act based on the expected outcomes of their actions and the attractiveness of those outcomes.
The discrepancy between what people intend to do and what they actually do.
The application of behavioral science principles to design products that influence user behavior in a desired way.
A concept describing how motivation fluctuates over time, influenced by various factors such as goals, rewards, and external circumstances.