Behavioral Game Theory
The study of strategic decision making, incorporating psychological insights into traditional game theory models.
The study of strategic decision making, incorporating psychological insights into traditional game theory models.
A behavioral economics model that explains decision-making as a conflict between a present-oriented "doer" and a future-oriented "planner".
The study of how psychological influences affect financial behaviors and decision-making.
Model-Based Systems Engineering (MBSE) is a methodology that uses visual modeling to support system requirements, design, analysis, and validation activities throughout the development lifecycle.
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
A method of splitting a dataset into two subsets: one for training a model and another for testing its performance.
A decision-making paradox that shows people's preferences can violate the expected utility theory, highlighting irrational behavior.
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.