Scanning Pattern
Common reading patterns users follow when scanning web content, such as the F-pattern, where users read across the top and then scan down the left side.
283 topics found for
“behavioral insights”
Clickstream Analysis
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.
Informational Influence
The change in opinions or behavior that occurs when individuals conform to the information provided by others.
Ostrich Effect
A cognitive bias where people avoid negative information or situations, preferring to remain uninformed or ignore problems.
Sunk Cost Fallacy
The tendency for individuals to continue a behavior or endeavor as a result of previously invested resources (time, money, or effort) rather than future potential benefits.
Zero Price Effect
A phenomenon where people perceive an item as more valuable when it is free, leading to an increased likelihood of choosing the free item over a discounted one.
Numerosity Bias
The tendency to perceive a greater quantity as a better value, regardless of the actual utility.
Color Psychology
The study of how colors affect perceptions and behaviors.
Bye-Now Effect
The tendency for people to defer purchasing decisions to a later time, often leading to procrastination.