Defaulting
The practice of setting defaults in decision environments to influence outcomes, often used in behavioral economics and design.
283 topics found for
“behavioral insights”
Thin Data
Quantitative data that provides broad, numerical insights but often lacks the contextual depth that thick data provides.
Standard Economic Model
A theoretical framework in economics that assumes individuals act rationally and seek to maximize utility, used to predict economic behavior and outcomes.
Empathy Gap
A cognitive bias where people underestimate the influence of emotional states on their own and others' behavior.
Intertemporal Choice
The study of how people make choices about what and how much to do at various points in time, often involving trade-offs between costs and benefits occurring at different times.
Persuasion Architecture
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
Relativity
A principle often used in behavioral economics that suggests people evaluate options based on relative comparisons rather than absolute values.
Heat Map
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.
Contextual Design
A user-centered design process that involves understanding users' needs and workflows through field research and applying these insights to design.