Intelligent Segmentation
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.
283 topics found for
“behavioral insights”
Implicit Requirements
Needs and expectations that are not explicitly stated by users but are inferred from their behavior and context.
Affective Forecasting
The process of predicting how one will feel in the future, which often involves biases and inaccuracies.
Hyperbolic Discounting
A cognitive bias where people disproportionately prefer smaller, immediate rewards over larger, later rewards.
Herd Behavior
The tendency for individuals to mimic the actions of a larger group, often leading to conformity and groupthink.
Attribution Theory
A theory that explains how individuals determine the causes of behavior and events, including the distinction between internal and external attributions.
Nudging
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
Fresh Start Effect
A cognitive phenomenon where people are more likely to pursue goals or change behavior following a temporal landmark (e.g., new year, birthday).
Introspection Illusion
A cognitive bias where people wrongly believe they have direct insight into the origins of their mental states, while treating others' introspections as unreliable.