Context Mapping
A research technique that explores the context in which users interact with a product, service, or environment to understand their needs and behaviors.
283 topics found for
“behavioral insights”
Pain Of Paying
The psychological discomfort experienced when parting with money, influenced by the payment method and context.
Field Study
Research conducted in natural settings to collect data on how people interact with products or environments in real-world conditions.
Reference Dependence
A cognitive bias where individuals evaluate outcomes relative to a reference point rather than on an absolute scale.
Opportunity Cost Neglect
A cognitive bias where individuals overlook or underestimate the cost of opportunities they forego when making decisions.
Negativity Bias
The tendency to give more weight to negative experiences or information than positive ones.
Ben Franklin Effect
A psychological phenomenon where a person who has done a favor for someone is more likely to do another favor for that person than if they had received a favor from them.
Guerrilla Testing
A quick and cost-effective usability testing method where feedback is gathered from users in informal settings, often in public places.
Preference Reversal
A phenomenon where individuals' preferences between options change when the options are presented in different ways or contexts.