Diary Study
A research method where participants record their activities, experiences, and thoughts over a period of time, providing insights into their behaviors and needs.
283 topics found for
“behavioral insights”
Trigger
A prompt or cue that initiates a behavior or response, often used in behavior design to encourage specific actions.
Homo Economicus
A theoretical concept in economics that portrays humans as rational and self-interested agents who aim to maximize their utility.
Prospect Theory
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
Digital Phenotyping
The use of data from digital devices to measure and understand individual behavior and health patterns.
Thick Data
Qualitative data that provides insights into the context and human aspects behind quantitative data.
Ethnographic Research
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
Allais Paradox
A decision-making paradox that shows people's preferences can violate the expected utility theory, highlighting irrational behavior.
Projection Bias
The tendency to overestimate how much our future preferences and behaviors will align with our current preferences and behaviors.