Behavioral Targeting
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.
283 topics found for
“behavioral insights”
Behavioral Game Theory
The study of strategic decision making, incorporating psychological insights into traditional game theory models.
Behavioral Finance
The study of how psychological influences affect financial behaviors and decision-making.
Extinction Burst
A temporary increase in the frequency and intensity of a behavior when reinforcement is first removed.
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
EAST Framework
Easy, Attractive, Social, and Timely (EAST) is a behavioral insights framework used to influence behavior.
Peltzman Effect
The hypothesis that safety measures may lead to behavioral changes that offset the benefits of the measures, potentially leading to risk compensation.
Theory of Reasoned Action
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.
Risk Compensation
The theory that people adjust their behavior in response to the perceived level of risk, often taking more risks when they feel more protected.