Decoy Effect
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.
244 topics found for
“behavioral influence”
Authority Principle
A principle that suggests people are more likely to comply with requests or follow suggestions from authority figures.
Deindividuation
A psychological state where individuals lose their sense of self-awareness and personal responsibility in groups, often leading to atypical behavior.
Denomination Effect
A cognitive bias where people are less likely to spend large denominations of money compared to an equivalent amount in smaller denominations.
Ben Franklin Effect
A psychological phenomenon where a person who has done a favor for someone is more likely to do another favor for that person than if they had received a favor from them.
Halo Effect
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.
Overconfidence Effect
A cognitive bias where a person's subjective confidence in their judgments is greater than their objective accuracy.
Behavioral Insights Team
An organization that applies behavioral science to policy and practice to improve public services and outcomes.
Behavioral Economics
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.