Theory of Reasoned Action
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
A psychological effect where exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance or intention.
The design of environments in which people make decisions, influencing their choices and behaviors.
A cognitive bias where individuals overestimate their ability to control impulsive behavior, leading to overexposure to temptations.
A cognitive bias where people allow themselves to indulge after doing something positive, believing they have earned it.
The discrepancy between what people intend to do and what they actually do.
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.