Game Theory
A mathematical framework used to analyze strategic interactions where the outcomes depend on the actions of multiple decision-makers.
A mathematical framework used to analyze strategic interactions where the outcomes depend on the actions of multiple decision-makers.
Anchoring (also known as Focalism) is a cognitive bias where individuals rely heavily on the first piece of information (the "anchor") when making decisions.
A cognitive bias where decision-making is affected by the lack of information or uncertainty.
A cognitive bias where people give greater weight to outcomes that are certain compared to those that are merely probable.
A cognitive bias where people place too much importance on one aspect of an event, causing errors in judgment.
A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.
A cognitive bias where people overestimate the importance of information that is readily available.
Emotional states where individuals are calm and rational, often contrasted with hot states where emotions run high.
The tendency for people to value products more highly if they have put effort into assembling them.