Behavioral Insights
Practical applications of behavioral science to understand and influence human behavior in various contexts.
127 topics found for
“behavioral economics”
Behavioral Economics
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.
Standard Economic Model
A theoretical framework in economics that assumes individuals act rationally and seek to maximize utility, used to predict economic behavior and outcomes.
Behavioral Strategy
The use of behavioral science insights to inform and guide strategic decision-making in organizations.
BeSci
Behavioral Science (BeSci) is the study of human behavior through systematic analysis and investigation.
Behavioral Finance
The study of how psychological influences affect financial behaviors and decision-making.
Homo Economicus
A theoretical concept in economics that portrays humans as rational and self-interested agents who aim to maximize their utility.
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
Prospect Theory
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.