Reward Substitution
A strategy where less immediate or tangible rewards are substituted with more immediate or tangible ones to encourage desired behaviors.
A strategy where less immediate or tangible rewards are substituted with more immediate or tangible ones to encourage desired behaviors.
A cognitive bias where individuals overestimate their ability to control impulsive behavior, leading to overexposure to temptations.
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.
A psychological model that outlines the stages individuals go through to change behavior, including precontemplation, contemplation, preparation, action, and maintenance.
Narrative descriptions of how users might interact with a product or system to achieve specific goals, used to inform design and development.
The application of behavioral science principles to improve the design and usability of digital products, focusing on user behavior and interactions.
A user-centered design process that involves understanding users' needs and workflows through field research and applying these insights to design.
The evaluation of products based on their ability to influence and shape user behavior.
Modifications or additions to a system that encourage specific user behaviors.