Semmelweis Reflex
A cognitive bias where new evidence or knowledge is automatically rejected because it contradicts established norms or beliefs.
94 topics found for
“behavioral changes”
Fresh Start Effect
A cognitive phenomenon where people are more likely to pursue goals or change behavior following a temporal landmark (e.g., new year, birthday).
Theory of Reasoned Action
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.
OCM
Organizational Change Management (OCM) is the process of managing the people side of change to achieve desired business outcomes.
Reward Substitution
A strategy where less immediate or tangible rewards are substituted with more immediate or tangible ones to encourage desired behaviors.
Trigger
A prompt or cue that initiates a behavior or response, often used in behavior design to encourage specific actions.
Licensing Effect
A cognitive bias where people allow themselves to indulge after doing something positive, believing they have earned it.
Risk Compensation
The theory that people adjust their behavior in response to the perceived level of risk, often taking more risks when they feel more protected.
Projection Bias
The tendency to overestimate how much our future preferences and behaviors will align with our current preferences and behaviors.