Funnel Metrics
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
A usability testing method that measures the first click users make on a webpage to determine if they can successfully navigate to their goal.
The phenomenon where individuals' expectations about a situation influence their actual experience of that situation.
A cognitive bias where individuals' expectations influence their perceptions and judgments.
The ability of a UI component to adjust its appearance and behavior based on different contexts or devices.
Principle of Least Astonishment (POLA) is a design guideline stating that interfaces should behave in a way that users expect to avoid confusion.
A moment of significant change in a process or system, where the direction of growth, performance, or trend shifts markedly.
A technology and research method that measures where and how long a person looks at various areas on a screen or interface.
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.